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Social Media Week 2017 – Guia de palestras por Juliano Kimura

Hacker de Produtividade

Hacker de Produtividade


Olá Seja bem-vindo ao meu pequeno guia para o Social Media Week 2017. Pensando em facilitar a vida de quem vem para este evento incrível, criei uma lista com das atividades com os temas mais relevantes para quem trabalha com as redes sociais.

Dessa forma separei algumas atividades de cada dia. Foi uma escolha muito difícil, espero que aproveitem e espero encontrar vocês nos corredores da ESPM

Segunda-feira, dia 11 de Setembro de 2017

.fusion-content-boxes-1 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

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A Inteligência Artificial está criando falsos fãs e falsos haters: como identificá-los? #AI .fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Terça-feira, dia 12 de Setembro de 2017

.fusion-content-boxes-2 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-2 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

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O que as marcas esperam dos #influenciadores? Métricas nas ações com influenciadores: não é só branding e engajamento, é performance! .fusion-content-boxes-2 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Quarta-feira, dia 13 de Setembro de 2017

.fusion-content-boxes-3 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-3 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

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Eu só queria baixar um e-book! Falando sobre a Experiência do Usuário x Inbound Marketing .fusion-content-boxes-3 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Quinta-feira, dia 14 de Setembro de 2017

.fusion-content-boxes-4 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-4 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

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Indo além dos likes: mensurando resultados REAIS de Influenciadores em Mídias Sociais .fusion-content-boxes-4 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Sexta-feira, dia 15 de Setembro de 2017

.fusion-content-boxes-5 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-5 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

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Falando para Você: O Poder das Audiências Personalizadas .fusion-content-boxes-5 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

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