Social Media Week 2017 – Guia de palestras por Juliano Kimura

Social Media Week 2017 – Guia de palestras por Juliano Kimura

Hacker de Produtividade


Olá Seja bem-vindo ao meu pequeno guia para o Social Media Week 2017. Pensando em facilitar a vida de quem vem para este evento incrível, criei uma lista com das atividades com os temas mais relevantes para quem trabalha com as redes sociais.

Dessa forma separei algumas atividades de cada dia. Foi uma escolha muito difícil, espero que aproveitem e espero encontrar vocês nos corredores da ESPM

Segunda-feira, dia 11 de Setembro de 2017

.fusion-content-boxes-1 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

9h00


Geração de conteúdo automatizado #AI

11h00


Diversidade: Hackeando os bancos de imagem

14h00


Instagram para atrair mais clientes

15h30


Mídias Sociais e Influência: por que copiamos comportamentos?

17h00


Carreira Social Media – Erros e acertos que você deveria saber!

18h30


Comunicação Multiplataforma. Técnicas de gestão para publicar em todas as mídias de forma agregada

20h00


A Inteligência Artificial está criando falsos fãs e falsos haters: como identificá-los? #AI .fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Terça-feira, dia 12 de Setembro de 2017

.fusion-content-boxes-2 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-2 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-2 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-2 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

9h00


Home Office x Cannes – novos modelos de sucesso

11h00


Marketing de Influência: o que é e porque você precisa dele

14h00


Hacks para criação de conteúdo nas redes sociais

15h30


Perguntas inteligentes. Respostas verdadeiras. Sobre inteligência artificial. #AI

17h00


Monitoramento via #AI – Como reduzir o trabalho operacional de sua equipe

18h30


Transformando em diversão o Marketing Digital no B2B

20h00


O que as marcas esperam dos #influenciadores? Métricas nas ações com influenciadores: não é só branding e engajamento, é performance! .fusion-content-boxes-2 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Quarta-feira, dia 13 de Setembro de 2017

.fusion-content-boxes-3 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-3 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-3 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-3 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

9h00


Como mensurar o resultado das mídias sociais junto ao mix de mídia do meu plano #SocialCommerce

11h00


Algoritmos: tem alguém te seguindo

14h00


Influencer MKT : Cocriando resultados #SocialCommerce

15h30


As Marcas como Produtoras de Mídia e Entretenimento

17h00


Social Selling: Como gerar negócios pelo LinkedIn

18h30


Storytelling, métricas e engajamento: conteúdo digital em debate

20h00


Eu só queria baixar um e-book! Falando sobre a Experiência do Usuário x Inbound Marketing .fusion-content-boxes-3 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Quinta-feira, dia 14 de Setembro de 2017

.fusion-content-boxes-4 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-4 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-4 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-4 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

9h00


Google Classroom: A rede social que transforma a educação #EdTech

11h00


Netnografia e Ciência de Redes aplicadas ao Marketing de Influenciadores

14h00


Como Trabalhar com Marcas e Falar sobre Questões Sociais? #VideoMkt

15h30


Social Bots: Inteligência Artificial como ferramenta de Marketing #ChatBots

17h00


Storytelling – como histórias podem alavancar vendas, causas e votos?

18h30


Como utilizar os Grupos Fechados nas Redes Sociais para gerar Autoridade, Leads e Vendas

20h00


Indo além dos likes: mensurando resultados REAIS de Influenciadores em Mídias Sociais .fusion-content-boxes-4 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

Sexta-feira, dia 15 de Setembro de 2017

.fusion-content-boxes-5 .heading .content-box-heading {color:#333333;} .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover:after, .fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover:before, .fusion-content-boxes-5 .fusion-content-box-hover .fusion-read-more:hover, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no, .fusion-content-boxes-5 .heading .heading-link:hover .content-box-heading { color: #f9ac2f; } .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .icon .circle-no { color: #f9ac2f !important; }.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #df4d3f;color: #ffffff;}.fusion-content-boxes-5 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;} .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span { background-color: #f9ac2f !important; } .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon > span { border-color: #f9ac2f !important; }

9h00


Profissão Social Media: da teoria à prática

11h00


Social Media Dungeon Master

14h00


Snapchat x Stories, a era da humanização das marcas

15h30


Streamcast: Quando o podcast vai para as plataformas de streaming

17h00


Falando para Você: O Poder das Audiências Personalizadas .fusion-content-boxes-5 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }

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