Social Media Week 2017 – Guia de palestras por Juliano Kimura
Hacker de Produtividade
Olá Seja bem-vindo ao meu pequeno guia para o Social Media Week 2017. Pensando em facilitar a vida de quem vem para este evento incrível, criei uma lista com das atividades com os temas mais relevantes para quem trabalha com as redes sociais.
Dessa forma separei algumas atividades de cada dia. Foi uma escolha muito difícil, espero que aproveitem e espero encontrar vocês nos corredores da ESPM
Segunda-feira, dia 11 de Setembro de 2017
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9h00
Geração de conteúdo automatizado #AI
11h00
Diversidade: Hackeando os bancos de imagem
14h00
Instagram para atrair mais clientes
15h30
Mídias Sociais e Influência: por que copiamos comportamentos?
17h00
Carreira Social Media – Erros e acertos que você deveria saber!
18h30
Comunicação Multiplataforma. Técnicas de gestão para publicar em todas as mídias de forma agregada
20h00
A Inteligência Artificial está criando falsos fãs e falsos haters: como identificá-los? #AI .fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }
Terça-feira, dia 12 de Setembro de 2017
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9h00
Home Office x Cannes – novos modelos de sucesso
11h00
Marketing de Influência: o que é e porque você precisa dele
14h00
Hacks para criação de conteúdo nas redes sociais
15h30
Perguntas inteligentes. Respostas verdadeiras. Sobre inteligência artificial. #AI
17h00
Monitoramento via #AI – Como reduzir o trabalho operacional de sua equipe
18h30
Transformando em diversão o Marketing Digital no B2B
20h00
O que as marcas esperam dos #influenciadores? Métricas nas ações com influenciadores: não é só branding e engajamento, é performance! .fusion-content-boxes-2 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-2 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }
Quarta-feira, dia 13 de Setembro de 2017
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9h00
Como mensurar o resultado das mídias sociais junto ao mix de mídia do meu plano #SocialCommerce
11h00
Algoritmos: tem alguém te seguindo
14h00
Influencer MKT : Cocriando resultados #SocialCommerce
15h30
As Marcas como Produtoras de Mídia e Entretenimento
17h00
Social Selling: Como gerar negócios pelo LinkedIn
18h30
Storytelling, métricas e engajamento: conteúdo digital em debate
20h00
Eu só queria baixar um e-book! Falando sobre a Experiência do Usuário x Inbound Marketing .fusion-content-boxes-3 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-3 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }
Quinta-feira, dia 14 de Setembro de 2017
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9h00
Google Classroom: A rede social que transforma a educação #EdTech
11h00
Netnografia e Ciência de Redes aplicadas ao Marketing de Influenciadores
14h00
Como Trabalhar com Marcas e Falar sobre Questões Sociais? #VideoMkt
15h30
Social Bots: Inteligência Artificial como ferramenta de Marketing #ChatBots
17h00
Storytelling – como histórias podem alavancar vendas, causas e votos?
18h30
Como utilizar os Grupos Fechados nas Redes Sociais para gerar Autoridade, Leads e Vendas
20h00
Indo além dos likes: mensurando resultados REAIS de Influenciadores em Mídias Sociais .fusion-content-boxes-4 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-4 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }
Sexta-feira, dia 15 de Setembro de 2017
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9h00
Profissão Social Media: da teoria à prática
11h00
14h00
Snapchat x Stories, a era da humanização das marcas
15h30
Streamcast: Quando o podcast vai para as plataformas de streaming
17h00
Falando para Você: O Poder das Audiências Personalizadas .fusion-content-boxes-5 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes, .fusion-content-boxes-5 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes { background-color: #f9ac2f !important; border-color: #f9ac2f !important; }